Heikki Paatelma

7 reasons to create high-quality web content

Impressive images and visual videos make a quick impact but after being impressed we want to know more. What is this about? Who are these people? Why should I contact them?

High-quality content is essential for a website. It informs your audience of relevant matters, and makes your website successful, lifting it above the competition. Text alone can reach out: when the reader smiles or reacts in some other positive way they are already engaged in the idea or the product.

Here are seven things that are important to remember when designing and updating website content.

1. Where am I?

It is always polite to introduce oneself, so tell the visitors to your website where they have arrived: what you do and for whom, what you promise your clients, and why you are better than your competitors. You are in essence pitching your organization and its services to your site’s visitors. Combined with a strong heading or a slogan you are indeed making a memorable first impression.

• Provide your landing page with a strong heading and a short pitch

• Tell what you do and promise

2. Showcase products and services

Showcasing an individual product effectively is like window dressing done well. One glance should be enough to give an idea and rouse interest. Describe what the product is, who it is for, why it is good and how it can be acquired, then direct the client onwards to buy, make contact, read more, or watch a video.

• First a little, then more

• Always call for further action

3. What is in it for me?

Benefits are more interesting than technical details. Put yourself in the client’s position and consider what they need and what would make their life easier. Customer profiling is useful in defining their needs.

• Focus on benefits, not just product data

• Put yourself in your client’s shoes

4. Speak in your client’s language

Define the language and style in which to tell about things. Remember that your clients do not usually work in your industry so use rich and understandable standard language. Explain special terms and forget jargon. It is also a good idea to get an outsider to proofread the text.

• Avoid jargon and industry slang

• Standard does not mean boring

5. Objectives steer content

When a website has a defined mission and a clear objective, all content has to be subject to it, text included. Define your objectives carefully: your mission, what you want your visitors to experience and feel, what sort of content speaks loudest to your target group, and how you want to direct your clients to act. The purpose of your website may be, for example, to coax your clients into making contact, join a mailing list, or buy online.

• Define a strategy for your website

• Follow your strategy, also in text content

6. Write like Google is watching

SEO friendly content makes your website visible for Google and discoverable by your clients. Use plenty of correct headings and subheadings and produce lots of quality content. Remember that inbound links containing keywords and key sentences help steer the client forward.

• Focus on headings and subheadings

• Produce enough quality content for each page

7. Blogs keep things lively

Both clients and search engines enjoy a lively and active website. Blogs and other types of articles are a useful way to expand original content. It is best to write blog articles regularly or to order articles from a professional content writer.

• Do not abandon your website, update it often

• Use a blog to reveal a new perspective

We help you with your content

We believe in the power of quality content. Impress to make an impact. Insightful headings, clear body texts, and surprising wordings can boost sales and delight clients.

Contact us, and we’ll tell you more about how to create quality web content.

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Heikki Paatelma