Where we started
Nordcenter Golf & Country Club has all the qualifications of a great golf resort, with its beautiful grounds and world-class full range golf courses. All they needed was a channel to reach their audience faster and easier: a fresh and functional digital appearance to represent their business as a whole. The need for event-based marketing materials was acknowledged, and particular designs added to the case.
What we did
We met the client in April. The project had a tight schedule the golf season being just around the corner. The timetable didn’t turn out to be a problem, however, as the client was clear about their needs. They also trusted us and gave us plenty of breathing space during the process.
What we delivered
The challenge with Nordcenter was to design a look that is both including and welcoming without compromising the high-quality feel of the resort. For example, there was no need to change the spot-on, classical look of the brand, but we did modernize it slightly.
As a golf-loving company based in Ekenäs (Tammisaari), we felt like one of their target client groups. It was fun trying to make a difference for such a fantastic place close to home.
About the cooperation
Head of Sales & Marketing
Nordcenter Golf & Country Club
We turned to JCO Digital because we knew them from before. They visited us and got to know our company and our needs.
Our vision is all about accessibility and a wide range of activities. We want to reach out, not just as a high-end golf club, but as an easy-going resort for every active person in the area. We needed to get that message across.
The people at JCO pitched their ideas to us and we were convinced. They read us like an open book. There was an ongoing interaction throughout the process, but it was important to focus on our job while they delivered what we asked for. And that certainly was the case. With the help of JCO, our records show growth in both sales and the number of golf rounds.
Project Manager & Partner
CEO & Partner, New Business
Technical account manager