Where we started
Our good friends at Otavamedia had an idea for a new type of cooking website – one that understands what kind of recipes you’re looking for. The internet is full of websites and recipes, but how do you find the ones that best suit your needs?
We started brainstorming. A couple of workshops later we decided on narrowing down the concept altogether. We chose to focus on a specific group of people: the parents of young children.
What we did
With the target group in mind, we downloaded dozens of different food apps just to find out what was out there already. We wanted to determine what style would make our website stand out.
One of our first insights was that an app was not a good idea: we didn’t want to enter that jungle. An easy-to-use web version that you don’t have to install seemed a better idea. However, a mobile-first approach was essential, since most parents use their phones to read recipes when cooking. We also made a desktop version but focused on getting that mobile and app-like feel.
Usability was critical. We designed different wire flows and created a demo version so that we could click our way through the website. We also had a beta version tested at Otavamedia and made a few changes after that.
The most important features of the website are the easy-to-find recipes and the savable favorites. One of the best features, however, is the shopping list generator that gets its information directly from the recipes you choose and even scales the shopping list according to the number of portions you’re going for! The list can handle up to seven different recipes at once and lets you add and remove items that you need or don’t need. You can also share the list with your friends and family members or even split the list in half if you want to be really efficient at the grocery store. From our point of view, our developer Niklas Schönberg created a technical masterpiece.
By scrutinizing our kitchen habits we also noticed that of the twenty or so recipe sources that you have at home you always rely on just one or two. perhaps a food-oriented scrapbook or your mom’s precious recipe collection. We wanted to bring those worn out recipe treasures to the digital era.
We wanted to go retro: we concluded that if we focus on people in the busy parenting years and combine that with nostalgia we’ll have something completely different. We found stylistic inspiration in old collections of recipes and grandma’s old household magazines.
In honour of the busy but thoughtful parents, we came up with the concept of ‘The Super Parent’s Guide to Cooking’ (Supervanhemman Keittokirja). Thankfully our client didn’t think our ideas were over the top. Instead, the people at Otavamedia were super enthusiastic about our thoughts.
What we delivered
The content is carefully picked out for the target audience. At the end of the day, it’s the good old pasta dishes, the lasagna and the baked salmon that will do the trick, and if a recipe is good there is no need for more than one of each.
As a result, we created a website with a premium selection of simple but delicious recipes for a busy familiy that cherishes a good meal and a good time with their loved ones. This is what Supervanhemman Keittokirja is all about.
We’re familiar with Otavamedia’s products so they’re easy to work with. We had a good collaboration from the start. They let us be creative and help them solve their problem. They trusted our creativity and vision and gave us the freedom to do our thing. That worked out great.
Monica Javanainen, Creative Director, JCO Digital
Business Manager & Commercial Producer
The idea of SVK came from a dad’s struggles in the kitchen. At the same time, a colleague of his was thinking about the advertisers’ need for a better dialogue with the consumers. From both the user experience and the commercial point of view, we noticed that culinary content needed an innovative solution that would inspire not just parents, but families.
Although we approached JCO with a very basic model in early 2017, they were on the same page straight away and challenged us in the name of the end-user, starting from the first meeting. The project grew bigger than we expected, which is common in digital development, but with JCO we learned something new every day, even about our products. Still, we felt that we were behind the steering wheel at all times. Working with JCO was honest, inspiring and professionally rewarding. The result was a better version of our original vision.
CEO & Partner, New Business
Developer & Partner
CTO & Founder, Developer