4.5.2021

Mats Holmberg provides JCO with strong 3D expertise

Mats Holmberg started in February as a 3D artist, animator and partner at JCO Digital.

Who are you and where did you come from?

I’m a 3D and airbrush artist with an own firm since 2009. I’ve collaborated closely with JCO for over 5 years. I’m originally from Kirkkonummi, and have always lived, studied and worked in Helsinki and its surroundings here in Uusimaa. My family consists of my wife and me, our 3-year-old son, and our three lively boxers.

What do you do and what are you specialised in?

I do a wide range of 3D designs and airbrushing. My background is in the production of tv commercials. In the past 15 years, I’ve taken part in all production phases in projects of all sizes. My main focus has been on animation and visualisation but I’ve also participated in post-production work, such as editing, compositing, and effect-related tasks. 

My career as an airbrush artist took off in the late 1990s with painting phone cases. I freelanced after demand until I set up my own business in 2009. After that, I divided my time between painting commissions and a web store selling airbrushing supplies. During the past decade, I’ve been mostly making textile paintings, portraits, and car airbrushing.

How did you end up in the field?

My interest in 3D graphics was born around the change of the millennium. I was impressed by the many animation films that were produced at that time. 3D seemed a fresh and exciting approach and tool. It is an ideal combination of natural sciences and art which both interest me so it felt easy and fun to immerse in.

I began by making small independent experiments which soon became larger experiments. I started studying to be a 3D artist/animator in 2001, graduated in 2006 and was soon employed by a production company that allowed me to do both on a full-time basis for large companies and brands. In 2009 I became self-employed. 

What are your most notable clients?

I’ve taken part in producing advertising to e.g. Paulig, Musta Pörssi, Anttila, Sotka, Andiamo, K-Rauta, Canal Digital, Veho, Delta-Auto, Sirkus Finlandia, TVO, Ruukki, MTV, Sub and Nelonen.

What is most important to you in your job?

Constant learning and development. Regression and routine scare me perhaps the most. Luckily my work allows me to continuously learn, and the more I learn the more there seems to be to learn. I also value the combination of responsibility and freedom that comes with being an entrepreneur which I can maintain as a partner in JCO.

What innovations are to be expected in your field?

3D will not slow down in any way, quite the opposite. In the past couple of decades, there have been several minor changes in tools, but only one change has been revolutionary. The 2010s brought along new and more effective graphics processing units which allowed an entirely new approach to 3D.

At the moment, the field is undergoing the next great revolution. We are moving into real-time computing and will have to alter our ways of operating to adjust to its demands. Possibilities are still limited and tools primitive but direction clear and I can hardly wait to see what it brings along.

How long have you been collaborating with JCO?

I have been working with JCO for almost 6 years. I’ve been mostly doing visualisations, but also animations, graphics and augmented reality programs. One or two painting projects are also included.

What sort of partner and employer is JCO?

I’m a new employee and still learning new ways of operating, but since earlier collaborations have always gone smoothly I have no trouble in believing the transition will also. JCO is a fair and open working environment where processes and methods are developed together and progress shared.

You are also a partner in JCO, what is its importance to you?

Being a partner provides me with a sense of entrepreneurship that I feel I need in my work. It makes work more personal and engaging.

The JCO headquarters in Billnäs is situated on the riverbank. How does that feel?

I had my office in Billnäs in 2010-2013 so coming back here is a homecoming of sorts. I loved the combination then as I do now. Nature, animals and the short commute is an unbeatable combination and I love to bicycle to work.

What do you do in your free time?

At the moment, my time is mostly filled with family life. I enjoy running, cycling, painting and model making. I am also an aviation enthusiast and all kinds of flying machines and aviation history have always picked my interest. I find natural sciences fascinating and try to follow their development on a general level.

Cellaliving, with 3D images by Mats.

Do you need a 3D visualisation? Contact us!

Main image: Aston Martin DBE concept car design
Aldis Hodge – Lead Designer
Duvelle Jones – Co-Designer
3D visualization by Mats Holmberg