How the idea was born
Seastop is a European Regional Development Fund supported infrastructure improvement project involving 21 small ports in the Baltic Sea. The selected ports were all part of the historic sailing route documented in the 13th century by the Danish King Valdemar II, and later of the trade route between Finland and Sweden. The local fishermen took their catch to the ports. From there they were then transported live to be sold in Stockholm and Åbo.
The Seastop mobile game originated from the need to tell about the fascinating history of the area to the visitors of the ports in a new and interesting way. The Baltic Sea, and the fish species that live in it, have been the basis of the region’s economy for centuries.
What we did
JCO planned and carried out the game in three languages. After initial ideas and example layouts, graphic design and technical planning began side by side. JCO dove into the history of fishing in the Baltic Sea and King Valdemar’s sailing route, the Baltic fish species and the ports involved in the project and produced multiple choice questions and bulletins that formed the core of the game. Finally, all content was translated so that the game could be played in Finnish, Swedish and English.
The Seastop mobile game is played by scanning the port-specific QR code with a smartphone and collecting as many fish species from the Baltic Sea as possible in a virtual corf. Each port has its fish, and a bonus fish can be collected by answering the multiple-choice questions correctly and then spinning the wheel of fortune. Information about the current port and fishing in the Baltic Sea is given between the questions.
The game was implemented as a progressive, web-based mobile application, and no installation is required. The language is selected automatically based on the operating language of the phone used for playing.
What the client says
We asked for an offer from five digital agencies and JCO Digital stood out with a competitive bid and an interesting solution proposal. The whole process from an idea to the finished game took three months. The game was launched at the Helsinki Vene 2020 fair in February 2020.
The cooperation with JCO went really well. JCO’s copywriter was able to create content in three languages and the graphic artist created fish species with their own personalities. JCO’s gaming solutions could provide a new approach to many communication goals.
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