Monica Javanainen

How’s your business’s digital footprint doing?

Do you have control over your online brand identity? Does it resonate at the same wavelength as your business strategy? How deep is your current digital customer experience? Would you be an online customer of your business?

Just as a strategy is done in the long run, and alongside looking at short-term goals and their results, the online presence and its evolution should be constantly monitored and shaped.

A static website is just fine if you make sure that every piece of content leads to a specific goal. But, a static website will not increase how your business appears on Google.You can test your online presence by google-searching your business name and also search by image search. Is the result how you want your reputation to be? Is the result up to date with your strategy?

Here’s how to boost your digital footprint

  1. Digital marketing strategy
    Your company’s marketing strategy should include targeted actions. Everything you do for example writing a blog, doing social media posts etc should be in sync with the company’s core message.
  2. Professionally designed website
    Your website should be the cradle of all your digital content. It is your own media. Social media profiles are rented properties. A self-hosted website is yours. You own it. Ask yourself; Is the quality of the website at the same level as the quality of your product or service?
  3. SEO = search engine optimization
    With quality content and a technically correct website, you will increase traffic to your website. So find out if your website is search engine optimized and find out how it could be even more attractive.
  4. Content strategy and digital footprint audit
    What voice will you use to convey your message? Make a plan based on what you hope to achieve with your social media content and campaigns. Also, make sure you know what is said about you, your company and your products on the web.
  5. Be ahead of your time
    Virtual reality applications for education, health, social and leisure that are currently used by early adopters may become mainstream much faster than anticipated. VR is a different platform from the internet, but like the web, it’s just about the content. Consider transitions to VR in a timely manner. Start already planning what kind of presence you could have in virtual reality.

In other words. Make sure your digital footprint strategy map is made, and implement it.

Monica Javanainen